At Interstates, we believe the current COVID-19 situation has three phases:
- The Crisis
- The Transition
- The New Normal
The Crisis and the New Normal have and are still receiving a lot of attention, which is good. Today, I would like to challenge you to think about the middle phase – the Transition. This phase is similar to a middle child, easy to overlook because life is complicated and busy. Even if you aren’t a middle child, you can probably imagine yourself as one. And if you are a middle child, you’ve been here: you’re not old enough to hang out with the older kids, and you are too old (or you don’t want) to hang out with the younger kids. We need to remember the importance of the middle child (high five to all of you!) and this middle phase.
Why is the Transition phase just as important as the other phases? Simple. It puts us in a unique position to reflect on and learn from the Crisis phase and look ahead to the New Normal. This is our opportunity to become better and stronger, which means we need to do three things:
- Plan for the New Normal and be prepared to pivot as things change. This might mean investing in a new service or entering a new market. There is a lot of uncertainty in the world, and we discover different things as new trends emerge. Therefore, we make plans with the assumption that we may need to adjust those plans.
- Invest in our culture and people – the heart and soul of our company. At Interstates, our people and culture have been a strength as long as I can remember. We need to continue to empower and coach leaders so they can make a difference on their teams and with our clients. One of the ways we are doing this is the adoption of a ‘mission clarity’ mentality. This helps leaders gain focus and prune things that may be a distraction (time and mindshare).
- Build relationships with our clients, partners, and vendors. We need to understand what is important to our clients and how their worlds are changing. The pandemic will change the economy, supply chains, buying habits, and many other things. We don’t know how they will change or how much they will change. So, we need to listen, learn, and be prepared to help them adapt to the New Normal.
The more we leverage the Transition phase, the more opportunities we can seize in the New Normal. So, now is the time. How will you leverage this phase?
Scott Peterson, CEO